I have been burnt in business so many times and usually the stuff by which I get burnt are the stuff that is too good to be true. For example I have been a member of sites where you invest money and for doing absolutely nothing you get paid. There were also other sites that said that they pay a lot for stupid little things that you do. I got burned by them as well. Then there are products that promise you thousands of dollars in your bank account the next day, but after you test out the information and usually some software tools you understand that this really doesn’t work. I usually understood that in order for that method to work I would have to work 24/7 to produce those promised results.
Typically all that stuff doesn’t sound to be too good to be true when you see them, they seem like a life saver and you believe in it and only later when you get burned you snap out and realize that, yeah it was too good to be true. With time and experience you start to recognize schemes like that from the first sight and stop being so naive and believe that someone is going to earn money for you or give you a push button software that makes you all the money that you need.
Still there is no guarantee that you wont get burned again. Chances are the bigger you grow the more massive the burn will be. Maybe now you just lost your time or a couple of hundred dollars, but as you grow bigger you will make bigger mistakes that will cost thousands or even millions, but well as they say who doesn’t do, doesn’t do mistakes.
My most recent episode of too good to be true was guest blogging. Well, if you started to think that I’m calling guest blogging a big scam then you are mistaking so, keep reading. When I found out about guest blogging it was like an aha moment, if I can create a blog that is attractive enough for guest bloggers to write for it consistently then I wont need to write anything anymore and I will still make money. At that time I had one thought in my had: More content means more money. So, because I was too lazy to write myself I started looking for ways to get content faster and guest blogging was the key.
I joined a couple of guest blogging communities and put up my blog to let everybody know that I’m looking for guest posts I also put a page on my blog saying that I look for guest posts etc. At first I was getting around 2 guest post a week, it was pretty slow. I was writing myself a couple of posts a week as well and steadily my blog started to grow and get bigger, not long after that I started getting a blog post a day and I didn’t need to write anything myself. After that everything progressed even faster I started getting an average of 3 posts per day and usually even more, I had so many of them that I sometimes was too lazy to publish them all in one day.
The life was good, I was getting a lot of traffic, building my list etc. Until one day the traffic stopped and I started wondering what had happened. It took me quite sometime to realize that I got hit by Google Panda and that my traffic dropped, because of duplicate, rewritten guest posts. Funny though what brought me up, for the most part, brought me down as well. My old blog has been penalized ever since and isn’t receiving the traffic that it used to.
When I take a look back it really was too good to be true to think that tons of people will be willing to write quality content that Google loves for a blog with had almost no following, just some traffic generated from search engines. Well, who could have known this will turn out to be this way. Still, as I said guest blogging isn’t bad, just don’t think that you will get quality guest posts when your blog doesn’t have an audience. You can get guest posts though, but 99/100 times they will be duplicates, rewrites or some other crappy content and when you publish it on your blog you will get hit by Google Panda.
From now on I don’t really accept guest posts unless I have a relationship with the author, I know his blog etc. If you get generic emails saying “oh I love your blog I would like to publish a guest post” keep away from them. I usually replied “send it over” and they would send an article. I tried actually asking something like “what blog post did you like?”, “are you even human” and other stuff and I didn’t received any responses or they would still send an article. So, build a real relationship with your guest bloggers and make sure they are the real deal.