So, you have a big list and you are looking for ways to monetize it, you can mail affiliate offers to your list to make money, but there’s no guarantee that anyone will buy or you can sell a solo ad to your list and let someone else promote his offer to your list and get a fixed cost based on the amount of traffic you delivered. The money is guaranteed and there isn’t any hard work involved you just send an email to your list and you get paid. Sounds good.
Now, should you monetize your list with solo ads? Well, there’s a slight side effect of selling solo ads, you usually have to send generic emails to your list to get the maximum amount of clicks and these emails aren’t building a relationship with your readers. That’s not a problem for most marketers who aren’t building a relationship with their list, but if you are then you can burn your list quite fast, if you start sending them every single day. Building a relationship with your list is essential, if you want to make sales, you need to build trust with them until they will decide to buy what you are selling, but if you are building a list just for solo ads and ad swaps, focusing on how to build it fast and monetize it effectively then selling solo ads is for you.
But if you are building a relationship with your list then selling solo ads shouldn’t be the main method of monetization, you could do a solo ad once a week, if you need fast and guaranteed money. You might also want to write your own swipe for the offer so, you would build the relationship either way, but of course you will be earning less money from the solos, because you will deliver less clicks, still your buyers will be happy, because you deliver quality clicks unlike others who are selling solo ads every single day.
Actually, if you already have a big list and you are building a relationship with it then it would probably be better to just do ad swaps, because they aren’t that strict on the clicks and you can just write your own swipes and if you have a relationship with your list you will probably make more money promoting affiliate offers to your list rather than selling solos.