Ad swaps is one of the fastest ways to build your email list, but to use it you must have a small list to begin with. Usually a list of 1000-2000 subscribers that can generate from 25 to 50 clicks. Once you are at this level you can then start looking for ad swaps. To build a list like that you can either spend money and buy solo ads, do blogging and build your list like that or use traffic exchanges and safe lists.
When you have built a decent list it’s time to look for ad swap partners you can find the on Google by typing “niche” blog and then go to the blogs and look, if they are building an email list, contact them and make them an offer. Another way is to go on forums and look for business partnerships, in the niche of internet marketing the most popular forum is Warrior Forum. Also just by doing a search for “ad swap” you can find people who will be willing to do ad swaps.
The ultimate resource for ad swaps is a site called Safe-Swaps. It mostly has people who are building their lists in the internet marketing niche, but you can find some people from health and fitness and self-improvement niches, though it might be quite hard to find ad swap partners for those niches.
So, if you are building an IM list then you will have a huge choice of people. People that have lists of 500 subscribers up to 100 000 and more. On the site you can create a calendar and book people there. It’s good when you are just beginning and looking to grow your list fast, but later on when you will have a much bigger list it’s better to do less swaps, but with higher quality people and also connect with them on a more personal level.
Also, when doing ad swaps and just building a list in general make sure to have a very well converting squeeze page and also have a one time offer to make sure that you are making money while you are building your list. When you have a big list you can make money just by doing ad swaps, because you will be adding hundreds of new subscribers from an ad swap and they will be buying your one time offer.
So, put in the work to build that list and reap the rewards when you will be doing ad swaps with the big guys. A great offer to promote is Empower Network.