Product review sites have been a very popular internet marketing strategy. People were even buying domains and building separate blogs for a single product launch. Now, I see less and less of them these days, but you can still find them for the biggest launches that happen. The goal of these sites are to rank number one for the product name + review and drive Google traffic to their site and make money selling that product.
Now, it takes some knowledge of SEO to rank on the first page with sites like these so, if you are a newbie I don’t recommend to start buying domains and setting up sites like these, because it will be really hard for you to make a profit.
Still, I’m not saying that review sites are dead. You can still make money doing reviews, but I would recommend to take a different approach and just have one site for all the reviews you do.
I have done product reviews on my old blog and they received a lot of traffic even long after the buzz about the launch has worn off. Still, to this day two of my most popular blog posts on that blog are product reviews.
When you are reviewing a lot of products you will run into a lot of crappy ones, but that’s not a problem, just tell your readers the truth that it sucks, get a refund and just recommend a product that is awesome. So, by doing a lot of reviews you will start getting a ton of traffic and you monetize it by selling those products as an affiliate and of course building a list.
Typically, a product review generates a lot more traffic than a regular blog post and if written properly they can easily rank on Google without building a separate blog for a product.
Now, if you are just a beginner then you will need to have a budget for buying those products and it also takes sometime to go through all the content and write a proper review. So, it might be a bit challenging for a newbie, but it can make you a lot of money, if you decide to create a site like that.