Klout is a service that analyzes your social activity and your influence online and gives you a Klout score from 1 to 100 that describes how influential you are.
You can use that score to brag about your influence to others or you can use it for more meaningful purposes for example, figuring out whether your current social media strategies are giving you positive results.
Also, if you are a freelance social media manager you can use your Klout score to show that you know what you’re talking about, etc.
The score is just a score for you to keep track of your influence. Klout uses a secret algorithm for calculating the score. In that algorithm goes Twitter, Facebook, Google+, LinkedIn, Foursquare and Instagram. You don’t necessarily need to have all these social media accounts to get a Klout score, you can connect just one or two accounts that you are active on, or you can connect all the accounts that you have.
My Network Breakdown… Twitter being the most influential
Keep Track Of Your Mentions
Also, on Klout you can keep track of the mentions and interactions you are getting on the internet for example the retweets that you got and there’s actually a 5 star system that measures the impact of every mention, the more influential the person that mentioned you is the more stars you will get and a higher impact it will have on your score.
All in all, the more mentions you have the higher your Klout score will be and the more influential the people who mentioned you are the more impact it will have on your Klout score.
How To Increase The Score
Of course you want some tips how to increase your Klout score, but there isn’t any ninja tricks to do that or ways to game the system. Just be social, build your audiences on social media sites, get mentioned by influential people in your field. Don’t even think about buying followers for your social media accounts to boost your Klout score, this isn’t what Klout is looking for, it looks for engagement and you can get it only by being social, interacting with your audience, sharing interesting content etc.
A huge score drop at the end when my Twitter account got suspended
So, the better you are on social media the higher your Klout score will go, basically Klout is like a guide indicating whether what you are doing is working or not.
I recommend registering an account so, you could keep track of your influence online. Let me know in the comment below what’s your Klout score and what do you think had the biggest impact on that?