Before you buy a solo ad, you should know how to track the results of the solo ad, because you can’t improve what you don’t measure and in advertising it’s very crucial, VERY. If you just spend money on advertising and don’t track the results, you can “wake-up” one day to a big bill on your credit card, but have no results to show up for it. To make sure this doesn’t happen you need to track your solo ads and any kind of paid advertising that you do for that matter.
When doing solo ads, there’s a couple of things you need to track: the clicks that you get, the amount of leads that you generate and if you want to go advanced, which you should then you should also track clicks in your follow up sequence and track the sales that you make.
Tracking The Clicks
When you buy a solo ad you are promised a certain amount of clicks either 100,200 etc. Depending on how much you buy. You can choose to either rely on the seller’s tracking or you could just track yourself so, you would know you accurate numbers.
So, before sending your link that you want to promote to the seller make sure you have added tracking to it. You can do that by using most of the URL shortener services like bit.ly, goo.gl etc. though I don’t really recommend using a free service, because they are pretty unreliable. From my experience the goo.gl URL shortener is the worst, it had removed some of my links with no reasons and if that would happen when doing a solo ad it would be a huge loss in money. So, at least use paid service, highly recommend that.
What I use is a WordPress plugin called Pretty Link, it has a paid and free version and I would say both of them are good to use, because you have the full control. You, can create short links using your domain name and it has all the tracking required, but you need to have a WordPress blog.
Tracking The Leads
The other thing that you need to track is leads. Obviously you will do this using your autoresponder. To make it super clear which leads came from the solo ad create a different squeeze page for every solo ad that you buy and put a new opt-in form. I do it like this with Aweber, it might not be the smartest way, but it does the work.
Now, that you know the amount of clicks and leads you got and of course how much you paid for the solo ad, you can calculate some really important metrics: squeeze page opt-in rate (though you can find it in most autoresponders anyway), cost per lead and cost per click. When you later on discover how much a lead is worth to you, you can determine how much you are willing to spend to generate them.
Tracking Follow Up And Sales
Now, this is a bit like going an extra mile in tracking, but it’s necessary. You need to be tracking how many clicks you are getting from your follow up and from how many clicks you managed to make sales. Again you will be tracking the clicks using the services described in first part and the sales you can track using your affiliate programs. By tracking these numbers you can get the EPC metric – Earnings Per Click.
So, these are the things that you want to be tracking when doing solo ads. If you liked this blog post, please share it by using the social media buttons on the side.