So, yesterday as usual I typed in the words “google keyword tool” into a Google search and clicked on the first result and got redirected to a page that says Keyword Planner has replaced Keyword Tool.
Now, this wasn’t a surprise for me, because I already knew that they are planning to shut down the old keyword tool, but I kept forgetting the date when it had to happen and the day came.
But if you weren’t using the keyword tool as often then it might be a surprise for you.
You Have 3 Choices
So, what you should do now? Well, you actually have a lot of options. The first one would be to do a Google search for “keyword tools” and find yourself a new tool for keyword analysis. There are tons of tools that you can choose from both paid and free. I’m actually not an SEO guru and I was always using the Google Keywords Tool so, I don’t really have nothing to recommend.
The second option would be to get mad on the world and stop using keyword tools altogether. This works perfectly fine, if you are crazy.
The last, third option that I have for you is to use the new Google’s tool – Keyword Planner.
What Has Changed
Not a whole lot has changed when you compare the old tool with the new one. Probably the biggest change that I noticed is the “feel” and “flow” of the new tool, but I think you can get used to it in a couple of weeks.
Now, if it’s really important for you to know what changed then again try searching for the Google keywords tool and on the page where it used to be you will find a complete list of changes.
Some of the most important ones are that you can’t anymore include or exclude the devices. You are getting the traffic numbers from all devices combined.
You can’t see the match type data for search volume. Broad, phrase and exact will show the same numbers.
Local and global monthly searches were combined into average monthly searches and other minor changes have been made.
So, to start using the Keyword Planner from now you mus have an AdWords account, it’s free to set-up. Once you are logged in you will find the keyword planner under Tools & Analysis.
Say bye bye to the old Keywords Tool and say hello to the Keyword Planner. If you want to receive daily internet marketing tips then sing up to my newsletter CLICK HERE!
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