If you’re looking for highly targeted traffic for your blog or website, you’ve probably heard of social media traffic. There is no shortage of e-books, free reports and blog posts taking up traffic from social media websites like Facebook, Twitter, StumbleUpon and other social media platforms to the high heavens.
This is all well and good, but the problem is most of these free traffic guides are actually guides for spamming. That’s right. Most of them advocate creating an account and polluting social media with your links. That’s pretty much the bottom line. 99.9% of all the social media marketing guides that you would ever come across on the Internet offer such advice.
Let me break it down for you. If you blindly follow such advice, you will get what’s coming to you.
What’s coming to you?
That’s right. You get cut off from those traffic sources, and you would be continuously caught in this never-ending race of creating new accounts, getting them banned, creating even more accounts and then getting them banned.
Moreover, the traffic that you do get doesn’t convert. If you’re looking for a better way to market to social media websites, you have to focus on the right social media sites, and you have to conduct yourself the right way.
One of the most powerful social media platforms for people who run specialized niche blogs is LinkedIn. LinkedIn is a professional networking website. In other words, it’s not like Facebook. With Facebook, any bum can create an account and any random person from a teenager to an eighty-year-old can create a Facebook account. Facebook is primarily for consumers.
LinkedIn is different. LinkedIn is for people who are looking for jobs, and most importantly, people who are looking to hire people. LinkedIn has from the very beginning positioned itself as a business and professional networking website.This is a completely different kind of animal from Facebook and Twitter. With LinkedIn, people are more serious. With LinkedIn, people are looking for certain types of information. With LinkedIn, you can get better results.
Whether you’re looking for a job, or you’re looking for traffic for your website, LinkedIn should be high on your list in terms of targeted traffic. However, just like with everything else in life, there is always a right way and a wrong way to do things. You can approach LinkedIn in the same way many e-books and online coaching and traffic mentoring websites tell you: spam it. Well, if you do that, you’ll get your accounts banned and maybe even your URL might get banned. This is the totally wrong way to “market” on LinkedIn.
Make no mistake about it, if you want to get high-quality traffic from LinkedIn, you have to actually market your business. In other words, you actually have to create a credible and reputable online brand on LinkedIn to get quality traffic. Here are the steps on how to do exactly that.
Step 1: Create the Right Profile
It’s so easy to create the wrong social media profile. You can just put up a profile with your logo. You can put up a profile with a picture that is completely unrelated to your blog. Make no mistake about it, if you want to succeed with LinkedIn, your profile has to do a lot of the heavy lifting. This means that your profile has to be very specific to your blog or website.
When it comes to social media marketing, you need to understand it’s not all about reaching out to consumers and users. You are also reaching out to people who influence consumers. You are reaching out to other bloggers or company heads and presidents. This is why your LinkedIn profile must be geared towards reaching out to influence leaders. It must not be geared towards end users or consumers.
While getting traffic from end users and consumers is always a welcome thing and is a good thing, that is just a secondary concern. Your primary concern is to become authoritative and credible to the people that matter. That’s right. You need to reach out to influence leaders in your industry or niche. At the very least, these people must be bloggers or website owners.
Step 2: Reach Out to the Right People
LinkedIn works best when it is used in conjunction with your SEO outreach efforts. When you’re reaching out for SEO purposes, you are basically trying to create a context for your blog or website. If you want your blog or website to not make any money, don’t reach out to other people in your niche. Let it float alone and take chances based on the quality of its content. I have sad news for you. If this is your strategy, you’re going to have to wait for a long time.
The old idea of build it and they will come doesn’t work. Just because you have killer content doesn’t necessarily mean that the world would build a path to your door. You have to reach out to other people that already get traffic in your niche, so they can drive traffic to your website.
How do you do that?
Offer them information.
Reach out to them.
Show a human face to them.
When you reach out to other people, you establish an address book, and you can then use LinkedIn to send them invitations, so they can connect with you in LinkedIn. You get two bites at the apple. Not only can you reach out to them via email so you can create a blog alliance between your two websites, you can also reach out to them through LinkedIn, so they can follow you on LinkedIn.
Step 3: Join the Right Groups at LinkedIn
There are many different groups on LinkedIn that share targeted content. Make sure that you target the right groups. There must be a tight fit with the group that you’re joining and whatever it is that you’re promoting otherwise you will be spamming.
Step 4: Share Content on your Personal Network Feed
This is where the rubber meets the road. This is where people can tell whether you are a faker or the real deal. You must share highly targeted content. If your blog is all about scrapbooks, then your shared content must be all about scrapbooks. The content that appears on your news feed must be very niche specific.
Also, try to mix in some of your content, but it has to be your best content. You have to focus on the best content over all in your niche. Moreover, you have to share relatively rare content. This way, you can stand out as an expert. What’s the point of sharing great content in your niche when everybody else in your niche already shares and knows of that content?
Step 5: Share Content with your LinkedIn Groups
Just like with your personal network feed, make sure you shared the very best rare content with your LinkedIn groups. You have to write engaging headlines. You have to focus on engaging them in actual conversation. This means highly targeted and must be rare enough for you to stand out.
Marketing on LinkedIn is a marathon. It is not a sprint. Don’t expect overnight results. You have to do custom shares. Don’t just share the exact same content that you share on other platforms like Google+, Facebook groups, and Twitter. The content that you share must be specific to LinkedIn and must have targeted contents that push the content wider and further. This means a high level of engagement. This means a high level of customization. Again, this takes quite a bit of doing. This doesn’t happen overnight. The good news is LinkedIn is so targeted that you might just reach the right people and reap great rewards in the future.
Lewis Crutch is the owner and main contributor to the blog at Marketing Bees that provides a range of free advice on an array of online marketing topics including SEO, social media marketing and content marketing. Follow him on Twitter @Marketing_Bees