Facebook Advertising Test Results

In the last post I shared with you my Facebook ads for promoting my upcoming launch. I have created 3 different ads and ran them simultaneously for a few days to figure out the winner.

In this post I’m going to reveal my test results and the winner of the test.

So, here are the results of all the 3 ads:

Screenshot 2014-09-24 13.39.55

Screenshot 2014-09-24 13.40.36

Screenshot 2014-09-24 13.41.15

As you can see there’s very little difference in price: 3 and 4 cents per engagement. This makes it very hard to figure out the winner when the results are so close. It would be obvious to just lose the ad with 4 cent per engagement cost, but if we look at the click through rate it has the highest one: 13,784%.

Looking at the click through rate you could guess that it has the lowest cost per engagement, but it doesn’t. Maybe running the ad longer would make it cheaper. Still, I’m stopping the first “This Launch Is HOT” ad because of the higher cost.

So, that leaves us with two other ads. Based on the amount of engagement the “Support My Launch” ad is winning, but I had actually spent more on it… so, it would basically even up.

All in all, these 3 ads are winners. I could leave any of them running and I would have great results, but I need to leave only one because I want all those likes to be on in one place so, it could go viral and bring me even more traffic.

So, I decided to leave the “Support My Launch” ad running and stop the other two because it had a high click-through rate, already got a lot of likes and mainly because I liked it the most 🙂

This is it for this little test, if you want to learn more about Facebook ads then sign-up to my email list.

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