How To Incorporate Video Marketing In Your Business

home-video[1]You have probably heard all the fancy statistics of how many hours of video is uploaded and watched daily, all the numbers sound very impressing, but I guess, if there was an easy way to track how much time people spend reading different kinds of media the numbers would be impressive as well. Anyway, I don’t want to make this blog post about numbers. I think we can agree even without concrete arguments that video is huge. You can notice it just by sheer observation.

Personally, rarely a day passes when I haven’t watched any video footage. There are TV’s all around us, autoplay on Facebook, Gangnam Style approaching 2 billion views, etc.

Still, I wanted to learn how many bloggers are using video in their business, what results they are getting and what tips could they give for starting out. So, I made this small interview:

Interview #1

Do you use video in your business?

Currently, I am using videos in a number of ways in my business.  First, I am adding videos to my channel on Youtube that are either How Tos related to Internet Marketing, or reviews of products and a walk through to help people get a more visual idea of how it works.

A second way I use videos are for courses that I have developed and use on Udemy for teaching people how to use Twitter or get the most out of it for their business.

In the future, I might incorporate more video with hangouts or webinars that might be recorded and replayed.

Is video marketing giving you a return on investment?

Currently video is not a major part of my strategy, but I do see some returns from it. My courses have earned a little bit of extra cash but are certainly not a major source of income. And the Youtube videos are helping to support my other blog posts, so indirectly they provide great benefits I believe.

What tips would you give for a beginner who wants to start using video in their business?

I am not a pro by any means, but there are a few things that stop people from getting started in video that are easily solved.

First you do not need super amazing equipment to get started. People do not expect you to be as good as on TV. So if you want to be on camera, you can even start with an iPhone 5 or above. They have great cameras and don’t cost a bomb. If you are not on screen, you need something like ScreenFlow on Mac, or similar on PC which does not cost much. With this, you can make video tutorials or walkthroughs as I did. A good microphone is worth investing in tough, even if it only costs a hundred or so (like the Blue Yeti).

The other issue people have when getting started is not wanting to be on camera, and as I mentioned above, screen casts solve that problem even if you just show a PowerPoint presentation while you talk.

So try to incorporate video into your website, blog or business and I am sure you will see some great results.

Ashley Faulkes http://madlemmings.com/

 

Interview #2

Do you use video in your business?

I should, along with using screen recording software, but right now I’m just making guest appearances on established shows.

What are the reasons stopping you from using video?

I heard it takes up a lot of time, especially if you’ve got a “perfectionist” personality.

How are you incorporating video into your business?

This is a tough question. Eventually I’ll do a mixture of me on camera, but I feel that’s far less helpful versus a recorded screen session since I intend to dabble with how-to videos. Julie Wolf does great how-to videos on how to best use Skype.

Is video marketing giving you a return on investment?

I think it should give a lot of people return on investment, mainly because GooglePlus is free and that’s where you create or participate in a GooglePlus “Hangout On Air”, also known as a GooglePlus “HOA”. Right now it’s tough to say whether it’s giving me a return because I didn’t measure the initial monetary investment.

What tips would you give for a beginner who wants to start using video in their business?

Start by being a guest on established shows. Then study the video for yourself to listen to how you sound, observe the colors in your background, your clothing, etc. Then, based on what you hear and see, tweak to your advantage. Study the host too, as well as other participants. Do they sound clearer than you? If so, try to find out what brand of microphone they use, etc.

socialalex http://smallbiztrends.com/author/alex-yong

 

Interview #3

Do you use video in your business?

Yes, I use videos in multiple forms – YouTube / Vimeo videos and Self hosted videos.

If yes, how are you incorporating video into your business?

I create videos in multiple forms like –

  • Video Tutorials
  • Video Reviews of Products both physical and digital
  • Video interviews
  • Hangouts

Is video marketing giving you a return on investment?

Video Marketing has given me the best ROI. There is literally no investment because it is only the efforts involved in creating the videos. The cost that I incur is only on some Sponsored ads that I run in Youtube.

What tips would you give for a beginner who wants to start using video in their business?

  1. Do your research on what works and what doesn’t?
  2. Keyword research is extremely important. If you do it right, your videos will rank much faster than you can imagine on the 1st page of Google. It is easier to rank videos than text content because keywords are less competitive when it comes to videos.
  3. Study a few of your competitors to see what they are doing and what is working for them. Once you have figured that out, just duplicate them. This is the easiest way to find success. Don’t try to reinvent the wheel.
  4. Don’t be afraid to face the Camera. It is only the first time hesitation. You will get used to it when you start.
  5. If you don’t want to face a Camera, then I would recommend screen capture videos. They also work really well.
  6. Plan well for your videos

dkspeaks http://dkspeaks.com/

 

Interview #4

Do you use video in your business?

I use and promote the use of video in business because it gives the viewers a better feel for the business that is being promoted.

If no, why? What are the reasons stopping you from using video?

I find that those who don’t use video in their business even though I recommend it are worried about the quality of the video. The feeling seems to be that there has to be very high production values in the video being created and that this puts good video production out of the reach of their SME budget.

If yes, how are you incorporating video into your business?

Creating how to videos to convey the level of expertise in your business is a great way to help people see you as the go to business for the things you sell.  I try to provide a level of information that everyone can understand. using youtube to publish and then embedding into my website and into facebook seems to get the best viewer engagement.

Is video marketing giving you a return on investment?

I feel that video is giving me a good return on investment but have not measured it in any real way. It’s just a feeling that I get as many people tell me that they’ve seen a video etc.

What tips would you give for a beginner who wants to start using video in their business?

The best and simplest tip I could give is “Just get on with it” you’ll improve as time goes by. Use your smartphone to record and post to youtube. If budget allows then invest in a couple of lights and a reasonable backdrop. Don’t get tied up in the fancy technology and pro video cameras at the start.

Steve Counsell https://www.stevecounsell.com/

 

Interview #5

Do you use video in your business?

Yes

If yes, how are you incorporating video into your business?

I use video in a number of ways. One is I use it on my websites to provide information or to get to know me or the business a little better. Video is important on a website as well as text info. People respond to information differently for me I would prefer to watch a video vs to read on a computer. You have to have both, however, to accommodate different learning styles.

Two, I use video to prospect. I create marketing videos based on keywords that I feel will be searched for by people who may be interested in what I do. I rank these videos so they come up to the top of the results page. These videos have links back to my webpages which serve two purposes. A relevant link to my site and a mechanism to bring clients.

Is video marketing giving you a return on investment?

I believe it is.

What tips would you give for a beginner who wants to start using video in their business?

The biggest tip that  I can give is to get started. If you are in a local business make sure you Geo-tag the video. Make sure your description is relevant to the video and always put a link as the first line of the description back to the website that you want to promote.

Greg DiVilbiss http://www.gregdivilbiss.com/

Video Is Still Untapped

Even though, video is the bomb, there still aren’t too many people doing video in their business and I understand them. Creating a good video takes skills, knowledge and additional software, to take it to the next level you even need video equipment. On the flip side to write a blog post you only need a keyboard.

My advice is if you have the necessary tools, then start doing video marketing. Build that YouTube channel, videos on YouTube have a strange effect the longer they are online the more authority they start to get and attract more views. So, having an aged channel is very beneficial.

Lastly, if you don’t want to create videos yourself I’m actually running a whiteboard animation video service that you can take advantage off. Check it out!

Do you use video in your business? If not what’s stopping you? Let me know in the comments below! 

13 Comments
  1. January 23, 2015 | Reply
    • Liudas Butkus
      January 23, 2015 | Reply
  2. February 17, 2016 | Reply
    • Liudas Butkus
      February 19, 2016 | Reply
  3. May 9, 2016 | Reply
    • Liudas Butkus
      May 19, 2016 | Reply
  4. June 30, 2016 | Reply
  5. July 4, 2016 | Reply
  6. November 15, 2016 | Reply
    • Liudas Butkus
      November 25, 2016 | Reply
  7. November 18, 2016 | Reply
    • Liudas Butkus
      November 25, 2016 | Reply
  8. February 6, 2017 | Reply

Add a Comment

Your email address will not be published. Required fields are marked *

CommentLuv badge