Social Media For Bloggers: 10 Experts Reveal Their Top Social Media Promotion Strategies

social media for bloggersSocial media was always a tough one for me and still is. There are so many social media sites out there and you can find success stories and case studies from marketers and bloggers about every single one of them. I used to read those case studies, get excited and then focus for some time on one social media site. After the initial excitement has passed I would read a different success story and start focusing elsewhere. This jumping from one social media site to another never gave me good results.

So, where should you focus? What strategy should you use to promote your blog on social media? How to get started on the right path and start seeing great results from social media? I asked these questions the experts and here’s what they answered:

What social media websites do you use to promote your blog?

I use mainly LinkedIn, Google+, Twitter, and Facebook

Which website is getting you the best results?

LinkedIn seems to be the best, but I feel that is because I spend more time there.

Share your strategy of building a following on that site.

I use the article writing section to help to build a following so I publish occasional blog post type articles that get seen by my 2500+ connections. I also post all of my blog post links to my LinkedIn update section.

How many social media websites would you recommend to focus on for a beginner?

It’s hard to say what a beginner should focus on in terms of Social Media. They all have their place in the big scheme of things and it depends on the business as to which ones you choose to focus on. I’d say that posting the same material to all of the platforms that you can manage is a good idea, but then you’ll have to make the effort to actually interact with any responses you get.

Starting out for most business, I’d say stick with Twitter and Facebook and expand from there. Of course more visually based business might go with Pinterest too.

If you had to start all over again what would you do differently to build a social media presence?

personal-brandingI’d stick with a personal brand. I’ve been through the loop of a person or business a few times and have now settled on the Personal Brand rather than a  business name which never really sat well with me.

Steve Counsell is now my personal brand name that I am migrating all of my work to. First up is a website and blog stevecounsell.com

Any other tips you would like to give about social media?

Don’t try to automate everything!

Because social media takes time and effort there is a tendency to want to make as much as possible automatic. This is fine for some of the things we do like posting a link on Twitter when we publish a new blog post. Don’t whatever you do automate your twitter follow with the dreaded Auto Follow Back…

Some that follow you will not be the types of people that you would want to associate with.

Steve Counsell – https://www.stevecounsell.com/

 

What social media websites do you use to promote your blog?

Social networks in order of preference: Twitter, Google+, LinkedIn, Facebook, Tsu.

Curation platforms: Scoop.it, Paper.li

Other social media platforms: BizSugar, Blokube, Flipboard

Which website is getting you the best results?

Twitter, Google+, and Scoop.it

Share your strategy of building a following on that site.

My_Two_CentsIt really depends on the site.

For Google+, for example, I take the time to introduce the content and add my two cents. I ask questions. I reply to comments. I check and share other people’s posts. I leave comments.

How many social media websites would you recommend to focus on for a beginner?

It depends on how comfortable you feel. But as a general rule, one is a recommended number.

Before you jump on every social media site out there, take the time to be acquainted with that platform and understand what makes it specific.

If you had to start all over again what would you do differently to build a social media presence?

I don’t think I would do things differently. The trials and errors have allowed me to be where I am today.

Any other tips you would like to give about social media?

Yes, be patient. People jump on the social media bandwagon without any plan and hope for a miracle.

Every successful person started small and has been at it for years. Success didn’t happen overnight, trust me!

Cendrine Marrouat – http://www.socialmediaslant.com/

 

What social media websites do you use to promote your blog?

In my blog promotion strategy, I use them all Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, and Tumblr, for the most part.

Which website is getting you the best results?

download (1)According to my website analytics, Facebook is accountable for almost 50% of my traffic – so I guess I would have to say Facebook. 🙂

Share your strategy of building a following on that site.

First and foremost I share information and blog posts that I know my Perfect Customer profile is attracted to. I also use paid advertising.

How many social media websites would you recommend to focus on for a beginner?

Well, that would depend on what the business is however if pressed for an answer I would say the big 3 – Facebook, LinkedIn, and Twitter.

If you had to start all over again what would you do differently to build a social media presence?

I would have been smart enough to use paid Facebook ads to drive traffic. I would also not waste my time getting people to like my Facebook that had no interest in purchasing my products/services. I had rather have 400 engaged people on my Facebook than 4000 that are just there.

Any other tips you would like to give about social media?

Yes! Most business owners have the wrong mentality about social media. They don’t really understand it and they look at it as a large whole and get overwhelmed. The question isn’t what is social media? The question is what is social media to MY business. Knowing who your Perfect Customer is and your type of business – analyze each platform accordingly and decide if that one is right for you. Then come up with a strategy to use it properly.

There so much drama with SEO lately and we don’t know what changes will come in the future that is why I rely heavily on a blog post promotion strategy which includes using social media platforms.

Take Twitter for example here is a post I just wrote:

http://www.perfectmarketingequation.com/i-stopped-following-3000-people-on-twitter-heres-why/

People don’t really understand the true value of Twitter. They think that they’re supposed to follow a few people, drop some links and people will follow you back. Some people will unfollow you if you don’t follow them back which is complete BS.

ONLY follow me if you’re interested in hearing what I have to say about marketing your business. DO NOT follow me just because I followed you that’s lame. I follow people that I want to learn from and they are important in MY world. That’s all. But I also see Twitter as an important part of my blog promotion strategy.

Hope this helps in your quest!

Tammy Hawk-Bridges – http://www.perfectmarketingequation.com

 

What social media websites do you use to promote your blog?

number-of-users-on-social-networks-infographic-clipThe usual, Facebook, Twitter, Google+. I use them for just being social not really for promoting too much. I think social media should be used to communicate with visitors not just another outlet for your latest blog post.

Which website is getting you the best results?

Twitter: I have a very small amount of followers but get excellent engagement and click through rates. That’s because people follow me because they want to and not because they have been incentivised.

Share your strategy of building a following on that site.

I think it’s really just about using it for what it was meant for. If you are just going to use twitter to spam your blog posts then you are just adding to the huge pile of spam already on twitter. If you use it to show people a slice of your life with your thoughts, idea and pictures then people will be more interested in following you.

I’d rather have 100 organic followers as opposed to 10,000 incentivised followers.

Of course there’s nothing wrong with boosting your numbers to make it ‘appear’ you are more popular than you actually are in order to encourage real twitters users to follow you.

How many social media websites would you recommend to focus on for a beginner?

1, I concentrate on twitter, you can use services to automatically share your posts with others, that’s what I do, but all my efforts go into twitter. I try to post pictures and interesting updates as much as possible.

If you had to start all over again what would you do differently to build a social media presence?

tips-om-een-groep-twitter-volgers-te-blijven-boeienI started over all again. I used Tweetadder in the past and managed to grow an account to 10,000+ followers, but my engagement rates were abysmal. For my marketing blog, I’m going to see how things grow organically. I may boost number of followers by a few hundred through non organic ways and see how my follower rate increases once making it appear I have a bigger following.

Any other tips you would like to give about social media?

Use content curation service such as Oktopost or Buffer. Makes things much easier.

Paul Manwaring – http://www.internetmarketinghustle.com/

 

What social media websites do you use to promote your blog?

First of all Twitter, then Google+ and Facebook.

Which website is getting you the best results?

Definitely Twitter.

I’ve built a solid base of followers (+25k) during 5 years. I receive good traffic and social signals thanks to this.

Share your strategy of building a following on that site.

Be sure to share just quality and interesting content, which must be relevant to your niche.

Interact with your followers, by sharing their posts or retweeting them.

Do not overdo on promotion and don’t swamp your followers with too many tweets per day.

How many social media websites would you recommend to focus on for a beginner?

It depends on your niche and on your goals.

But I recommend no more than 3 social media accounts, as it becomes hard to manage more than that.

If you had to start all over again what would you do differently to build a social media presence?

just_be_real-e1348585138260I would be myself from the beginning, showing my personality, instead of trying to emulate the popular people.

I think being real and honest is the key to reach success in social media.

Any other tips you would like to give about social media?

Just be “Social”.

It’s called “social media” for a reason! 🙂

Erik Emanuelli – http://nopassiveincome.com/

 

What social media websites do you use to promote your blog?

LinkedIn, Twitter, Facebook, and Google+

Which website is getting you the best results?

hashtagTwitter, by far — for multiple reasons.

1. Twitter is essentially a giant, global, continuous cocktail party where people can discuss and debate almost anything. So, it’s a way to talk about my articles specifically — as well as digital marketing and communications in general — with others in the industry.

2. Twitter is a continuous stream of updates, so people are much more likely to share multiple articles each day there — as opposed to on other networks. All it takes it one click to “favorite” or “retweet” a link. People are much more selective about what they share on other networks because the risk of overwhelming followers is far greater.

3. While hashtags can also be used on Facebook and Google+, people pay far more attention to hashtags on Twitter. So, with smart tagging (no more than two per tweet), people can find your tweets with your articles.

Share your strategy of building a following on that site.

First, it is important to create a good positioning and messaging strategy. There are likely countless others — perhaps extending into the thousands — who know what you know and write about what you write about. What truly makes you stand out? What makes you original? What is your “unique value proposition”? In other words, why should people follow you?

I’ll give a personal example. There are many people who know SEO and digital marketing. There are many people who know public relations and traditional marketing. I position and brand myself — accurately, I’d hope people think — as one of the few people in the world who truly understands both.

respect_my_authority_by_livnlife-d3a0op5Second, unify your personal messaging. Once you know your overall positioning, you need to unify your personal messaging everywhere so that the same branding is communicated. The text of your website, your meta titles and descriptions, your social media profiles, your writings themselves, and your social media posts should all reflect the ideas in your positioning statement.

Third, place one-click social follow buttons everywhere. Too many people just put text links or icons with links to their social media profiles. Instead, it’s best to use the follow widgets that are offered by the networks themselves so that people on your site can follow you with the click of one button. Don’t make it hard for them!

Fourth, you need to demonstrate authority. On the main page of my personal site, I have links to my past and future speaking engagements, embedded Slideshare presentations, and a lot more. This is yet another way to stand out — far fewer people in digital marketing are regular speakers at global events. And this actually comes as a result of doing public relations and publicity — something that far too few bloggers think about. The secret to getting a following is not just to write and write and write. The secret is to get publicized and noticed in front of mass audiences.

Once you do all of this, you will start to grow a following. I like to summarize it with this phrase: The best way to get a following is to be worthy of having a following in the first place.

How many social media websites would you recommend to focus on for a beginner?

It depends on the business and marketing goals. I tell people to go wherever their audience lies. If your audience is on Facebook, focus on Facebook (often true for B2C companies). If they’re on LinkedIn, focus on LinkedIn (often true for B2B companies). Determine the most-important network that is used by your audience, and learn everything you can about that one network. Then, go from there.

If you had to start all over again what would you do differently to build a social media presence?

I waited far too long to build a business Facebook profile (a profile, not a page, for me in a business context). I’ve grown a lot of personal friendships with people in the industry over Facebook after first meeting them on LinkedIn or elsewhere.

Any other tips you would like to give about social media?

Remember that social media is just a new set of communications channels in the context of overall marcom theory. As I explained further on Moz, a sender decides upon a message; the message is packaged into a piece of content; the content is transmitted via a desired channel; and the channel delivers the content to the receiver. Marketing is essentially sending a message that is packaged into a piece of content to a receiver via a channel. The rest is just details.

Social media is just another chan­nel that is used to deliver the con­tent that con­tains the mes­sage to the audi­ence. Just like the tele­phone. You need to have something to say to use it well.

Samuel Scott – http://www.samueljscott.com/

 

What social media websites do you use to promote your blog?

I run an Internet Marketing and WordPress blog called WP Lighthouse so my audience can be found on all popular social media platforms. I share my content on Twitter, Facebook, LinkedIn, Tsu, Google+, Pinterest as well as other Internet Marketing focused forums.

Which website is getting you the best results?

Surprisingly, LinkedIn sends me the most traffic. I used to be very active on LinkedIn but now I’m only moderately active as I focus more on Twitter and Google Plus.

Share your strategy of building a following on that site.

download (2)Most of what I do on LinkedIn focuses on interacting in groups. I share all my top content in relevant LinkedIn groups and I also moderate my own local LinkedIn group which has 5000+ members. When I have time, I do my best to leave comments on other people’s discussions and I post regular status updates with resources for people who follow me. The reality though is that I share my content on over ten websites which all require social interactions, so I have to do my best to prioritize my time.

How many social media websites would you recommend to focus on for a beginner?

I think it really depends on how much time you have, how fast you learn and on the dynamics of how the social media website works. For instance, I can get through discussions on LinkedIn groups faster than Google+ communities, but that’s because I’m more used to LinkedIn. In general, I would recommend focusing on one social media website at a time. In my case, I already know how to use LinkedIn and Twitter very well, so now I’m focusing on learning Google+.

If you had to start all over again what would you do differently to build a social media presence?

Well, I’ve been blogging seriously for just over a month and I think I’m doing alright. I don’t think I would do anything differently. Even though I’ve only been blogging seriously for around 1-2 months, many of my latest blog posts are each getting around 10 comments and 150 social shares (more or less).

Any other tips you would like to give about social media?

The main thing about social media is to understand that many people are on it because they want something. If you can find your audience’s pain points and if you can help them get over their challenges, then they will give you their attention. Help others and the good you do will come back to you.

Jeffrey Romano – http://www.wplighthouse.com/

 

What social media websites do you use to promote your blog?

I currently use Twitter, Facebook, Reddit, Stumbleupon, and Pinterest. Twitter is my favorite and most used network though.

Which website is getting you the best results?

I get most traffic from Reddit and Stumbleupon, but still some more engaged readers from Twitter.

Share your strategy of building a following on that site.

To build a following on Twitter I posted great stuff for years now. I ramped it up last year by posting about ten or more tweets a day, only quality articles and only one in fifteen links will be my own. I also thanked people for retweeting me or sharing my stuff and on top of that I use TweetAttacks.

How many social media websites would you recommend to focus on for a beginner?

I always would recommend to focus on one at a time and once you established a presence there move on to the next.

If you had to start all over again what would you do differently to build a social media presence?

I would start to interact with influencers right from the beginning, that can yield much higher results than going all on your own as an unknown entrepreneur.

Any other tips you would like to give about social media?

Be real in everything you do, deliver value and of course post Images all the time. Integrating stuff like Open Graph for Facebook and using Twitter Cards with Images has been huge for me.

Philip Kleudgen – http://restaurantcoverings.com/about-me/

 

What social media websites do you use to promote your blog?

BuzzSumoBroI use a large cross-section to promote client blog posts and features. I specifically use Reddit, which will melt your servers if done right and then I expand out to Facebook Ads, StumbleUpon, and then syndicated content promotion with Outbrain.

I make good use of platform BuzzSumo so I can research both topics and power users. I find which pieces of content have worked best, and then find out which users propelled that content the widest. I then work with clients to formulate and replicate new but “similar” pieces and then formulate an outreach list that uses targets from past pieces.

Which website is getting you the best results?

Facebook Ads, resulted in 8000+ unique visitors for this link bait piece in December. Total unique visits for the piece was over 16,000+.  The cost-per-visit was less than 3 cents and the average visit was over 3 minutes. Those are incredible numbers.

As long as you are running multiple ads, removing the lowest performing ads after a day or so, and making sure you start with a high daily limit of around $50 a day for a budget, the system will auto-optimize for you and you can reap incredible results. If you aren’t using Facebook Ads to promote ALL of your content (especially with mobile ads) you are missing out on a gold mine.

Share your strategy of building a following on that site.

You start with publishing high-quality long-form content that looks like this. You also have to invest a budget to promote this content. That means running Facebook Ads, Outbrain syndicated content campaigns and driving paid stumbles and Tweets to generate initial “viral lift.”

Most importantly though, you have to do OUTREACH. Use BuzzSumo to find and target the top blogs/influencers in your niche. That’s what we did with the client above. We got dozens of links.

How many social media websites would you recommend to focus on for a beginner?

At a bare minimum four: Facebook, Twitter, Pinterest, and Reddit. You’ll notice I didn’t list Google Plus there. That was intentional. I would also, from a professional standpoint, always recommend Reddit. I was shocked to find attorneys in the firm, not on Linkedin. That’s a huge missed opportunity.

If you had to start all over again what would you do differently to build a social media presence?

Write better content.

Any other tips you would like to give about social media?

Subscribe to quality sites and professionals who know all about personal branding. These include:

www.searchenginenews.com

www.problogger.com

www.quicksprout.com (Neil Patel)

www.socialmediatoday.com

Many, many others.

Educate yourself. Find the influencers in your niche and reach out and connect with them. Learn what they are doing right and emulate them.

Casey Markee – http://www.mediawyse.com/

 

What social media websites do you use to promote your blog?

159101-1NKP6E1384350806The key to identifying a social media strategy is to know where you audience resides.  There are social media platform like LinkedIn that are best for Business to Business and others that are good for business to customer marketing (Facebook). I currently promote my blog on all social media sites, but see the most traffic to my blog from Facebook. I am branching out to use more visual marketing platforms like Instagram this year.

Which website is getting you the best results?

Facebook and Google + get me the most traffic. I am seeing a good deal of engagement and traffic now from Instagram as well.

Share your strategy of building a following on that site.

You have to be consistent in posting valuable content and you have to target your messaging and ads appropriately. Facebook and Twitter have robust targeting options down to interests, location, industry and more.  That’s why knowing WHERE you audience likes to spend it’s time is so important.

How many social media websites would you recommend to focus on for a beginner?

As a beginner, after you do your research on your target I suggest you focus on no more than 2 sites. Why? Information overload! You can spend the time finding you knowledge of that social media platform and then branch out after you feel you have the skills to do that.  I think Facebook, Twitter and/or Google + are good options to consider as a begging. Sites like Instagram or Pinterest may also be on your list as well especially if you have products that do well on a visual marketing platform (like retail)

If you had to start all over again what would you do differently to build a social media presence?

I would have stayed focused on Facebook but would have spent more time learning Twitter as well. While I did post my content on Twitter I didn’t focus on it for ads. With the changes to Facebook’s organic reach, I would have been in a good place now if I had been focusing some of my time promoting my content and offerings on Twitter.

Any other tips you would like to give about social media?

My biggest tip is to make sure you have realistic expectations and a good budget for promoting your content. Also, don’t be afraid of outsourcing your social media work as well. Obviously you have to do the work to find someone who is really qualified to do this, but it’s a huge time-saver when you do. I would also say have a PLAN for your content marketing. Get an editorial calendar started with a plan for what content to post to build engagement with your followers. There are good resources out there to help you do that.

Jolynn Oblak – http://www.jolynnoblak.com/

Summary

To get followed, you need to be worth following. It doesn’t matter, which social media site you choose to work on. They are all huge and can bring tons of traffic. What does matter is being consistent by publishing regularly, learning the platform, and just being social. Stop chasing the shiny new social media site, pick one and focus.

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8 Comments
  1. February 9, 2015 | Reply
    • Liudas Butkus
      February 9, 2015 | Reply
  2. Jeffrey Romano
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