Why You Are At Risk Of Losing Up To 30% Of Your Traffic If You Don’t Have A Mobile-Friendly Site

You’re in big trouble if you fail to take action!

Google has given 8 weeks to prepare for the coming of a possibly new animal. Yes, Google is planning on releasing a new update and it’s likely to be massive, but there’s no need to be afraid if you are reading this because there’s still time to prepare.

To be exact, the update is supposed to roll out on April 21st, the goal of the update is to show mobile friendly websites in mobile searches. This will be achieved by penalizing websites that aren’t mobile friendly.

If you’re thinking that even if you got hit, you wouldn’t lose a lot of traffic, because mobile is still very small, well think again:

Here are my personal stats: 

Screenshot 2015-03-06 13.33.56

As you can see more than a third of my traffic comes from mobile and tablets. Chances are that your percentages are similar. Losing all that traffic would be a huge hit.

Is My Website Mobile Friendly?

Maybe your website is already mobile friendly and you don’t need to worry about it. Just in case, I recommend running Google’s Mobile-Friendly Test. 

Screenshot 2015-03-06 13.51.13

If you saw something different than the above image, then you need to continue reading this blog post.

3 Ways To Make Your Blog Mobile-Friendly

There are 3 main ways to make your site mobile friendly

  1. You can use different sites or plugins to build a mobile website,
  2. You can hire someone to build you a mobile app or a mobile site from scratch
  3. You can install a responsive theme.

Let’s look into all three of those methods more closely.

1. Building A Mobile Website

I remember the first time I got really concerned about providing a good experience to mobile users. I started looking for different services that could to that for me.

The one I tried out was Duda Mobile, even with a free version I got great results, but what I didn’t like was that it was more like a mobile friendly feed of my content, without much attention to conversions, at least in the free version and I wasn’t ready to pay for it.

So, I took it down and didn’t worry about mobile sites until this Google announcement. The first thought for making my website responsive again was building a mobile site.

I guessed there surely should be better plugins than there was a year ago.

So, I started looking. The first plugin that I found was WordPress Mobile pack. It seems like a simple little plugin, but it didn’t want to work for me. For some reason it just didn’t load, maybe there was a conflict with other plugins or some other reason, who knows.

I tried out several similar plugins, but the results were the same, the mobile version wasn’t loading so check what the guys at responsive web design in Perth are doing. I did expect to find something better than Duda mobile, but I didn’t so, if you are looking for a simple free solution then Duda is your choice, if you go premium you can also add AdSense ads and collect emails.

2. Hire Someone To Build A Mobile Site/App

If you want a custom mobile site, that looks and feels how you want it and has all the bells and whistles in the right place, then be prepared to open up your pocket and spend a good deal of money on developing it.

For me, who’s running a small blog. developing a site from scratch doesn’t make sense, but if you have a big blog or site with custom functions and you want to provide great experience to your mobile users, then you should definitely consider building a custom site.

3. Using A Responsive Theme

Probably the best option for going mobile friendly and the option that I chose was switching to a responsive theme.

A responsive theme simply scales down everything based on the viewport.

Around 99% of premium themes, these days are responsive, but if you haven’t changed your theme for several years and you’re using a free theme, then chances are that it isn’t responsive.

You have two choices now:

  • Buy a premium theme
  • Find a free responsive theme

Theme Forest is a great place to start looking for a premium theme. There’s a huge variety of themes and you can search them based on your needs.

Prices are around $37 – $57 if you don’t feel like spending money, then look for a free theme, but those are harder to find and there are fewer themes to choose from.

Start out with a Google search “responsive WordPress themes”. You can also search the WordPress database, but there isn’t an easy way to tell if the theme is responsive or not, other than installing it and testing out.

Finding That Perfect Theme

If you are a regular reader of EasyM6, then you might have noticed that I changed the theme yesterday. It took me a whole day to find a good theme, I started by looking for premium themes, but none of the themes seemed to meet all of my criteria.

I was looking for a similar theme to my previous one, which is important, especially for big blogs, because you don’t want to confuse your regular readers, which could result in a drop in engagement on site.

After having no luck with premium themes, I checked out the free themes as well and finally found a very similar theme to my old one and, of course, mobile-friendly theme. The theme was designed by

The theme is designed by MyThemeShop they have a bunch more free and paid themes that I recommend checking out.

Wrapping It Up

There are several ways how you can make your website mobile friendly chose one and get it done before April 21st. Lifting penalties is harder than avoiding them…

Are you prepared for the new update? If not what method are you planning to implement and why? Let me know in the comments below.  

5 Comments
  1. March 7, 2015 | Reply
  2. March 9, 2015 | Reply
    • Liudas Butkus
      March 9, 2015 | Reply
  3. March 16, 2015 | Reply
    • Liudas Butkus
      March 16, 2015 | Reply

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