According to eMarketer, mobile ad spend will add up to more than $100 billion globally this year, fueled by businesses recognizing and capitalizing on the power of mobile advertising. How is your company going to measure up? If you’re wondering how to harness the power of digital age, here are the 7 tips you need to blow up your bottom line with mobile marketing:
1. Create a Steady Stream of Content
Content is king, ruling over everything else your business does. From the imagery and text contained within your website to articles you publish to social media posts, content makes up the skeleton of your business, and most of the flesh, too. If you need to learn how to start a blog, go ahead and do it – blogging isn’t going anywhere, and the basics are a great place to start.
2. Help Consumers Pre-Shop
Some 90 percent of shoppers looking to make purchases via their smartphones say they research those purchases first using – you guessed it – their smartphones. Those shoppers are looking for reviews, social media mentions, recommendations from industry leaders, videos of the product in use, consumer reports, pretty much anything that will help influence their decision, and you can help shape the marketplace by flooding your own channels with content designed to help people make the choices you want them to make.
3. Reward Loyalty
Depending on the study and source, experts put the cost acquiring a new customer at somewhere between 4 to 10 times more than the cost of keeping the customers you already have. Keeping your existing customers happy means more word-of-mouth advertising, more referrals, and more repeat business. An SMS rewards program rewards your most loyal customers while also opening another avenue for you to deliver branded messages and garner feedback. Even better, 90 percent of mobile users enrolled in SMS loyalty clubs find them beneficial.
4. Understand the Power of Mobile Search
Currently, about 90 percent of searches initiated on a mobile device lead to further online action, such as email communication or a sale, within just one hour. That’s only 60 minutes for a consumer to enter some keywords, sift through the search results, investigate the chosen website, and take action. If you’re a business, you have only a fraction of that time to be seen and make an impression. You need to have a mobile optimized website primed with local SEO, or you’re not even in the game.
5. Get a Mobile Friendly Website
This is non-negotiable. Consumers will ditch a website that loads slow or looks funny on their smartphone so fast it’ll make your head spin. Ditch data-heavy plug-ins and pay for responsive design and the results will be well worth your investment.
6. Use Coupons
Forget paper coupons clipped out of the Sunday paper. SMS coupons are redeemed a whopping 10 times more often than their printed counterparts. Yes, you can text coupons now, as well as flash deals and targeted discounts and pretty much any other consumer-specific savings program you can think of, and they really do work!
7. Invest in Video
If you’re curious about the power of video, do a quick informal survey of your colleagues and/or friends and ask them the following: how many articles have you looked at and shared on social media today? How many videos? Visual content has an emotional impact beyond that of text, especially when publishers have mere minutes, or even just seconds, to get their message heard. Augment written content with images and create quick video clips that support your brand and watch your viral power grow.
If you want a few good reasons why your company should double down on mobile marketing, you now have them, but after reading the article above you also have something far more valuable – knowledge of how to make mobile marketing really work for you.
What do you think of what I’ve covered so far? Will you start your mobile marketing campaign? I would love to read your comments below.
Sophorn is the marketing guy at Trumpia, the most complete SMS software with mass text messaging, smart targeting and automation.