How to Create an Amazon Associates aStore

There are many reasons I personally like Amazon’s affiliate program for associates.

  1. People know, love and trust Amazon.
  2. There is a larger product base than with most other affiliate platforms.
  3. Amazon offers awesome ways to configure their offerings for your site.

I’d like to expand on that third point today.

Introducing Amazon’s aStore

Wouldn’t it be nice if Amazon allowed you to monetize an affiliate store which featured any product or segments of products and serve that to your following even if you didn’t have a Website to host the code on?

Good news.

They do, and it gets better.  Keep reading.

Getting Started with Amazon aStore Setup

First, login to your Amazon Associates account.  If you haven’t set one up yet, then select the orange button on that page which reads “join now for free”.

Follow the promptings, jump through the hoops and complete each step that Amazon walks you through.  

Once you are on the inside the fun begins.

Select “product linking” from the top nav bar and choose the option which reads “aStore.”


Next, select the orange button which reads “add an aStore”.

Now ad a tracking ID for your store.  We will use “example” in this article.


Select the orange “search” button and if all works right you are setup.  If someone happens to have already selected your ID then you will be presented with this page.


You can either select from one of the options presented or create a new store ID name.  Once done selected the button reading “use selected” to arrive at a confirmation window.


If everything looks right, select continue and you have accomplished the initial setup processes for your new aStore.

STEP 1 of 4: Configuring Your Category Pages

The next thing you should see would be a window that displays some initial details for you to follow.

Opt for the preferences you would like to alter.

I personally always use the navigation so I don’t check that or the ability to offer mature content.  Sometimes I will do an about page but not normally.

I always have a link back but do something totally different with this one.

HOT TIP:  I don’t use the linking option to link back to my site.  That will be accomplished in other ways, if I use a site which is not necessary.  The link I put here leads people into a deep dive of Amazon itself depending on the niche I’m targeting.  With Amazon if someone buys your product you make money and if someone buys something after arriving through your product link you still make money.  It is a win win situation for you.

Once your options are toggled correctly select the orange “continue” button.  Yes, you can setup navigation at this point but I generally wait till later to take care of that.

STEP 2 of 4: Configuring Colors & Design

You are now into the creative part of the process.  If you do have a Website take time to make sure the colors match to your sites branding image.  You’ll have plenty of options to choose from.


Another thing you will be able to do at this point is name your store.  Leaving that with default really isn’t recommended because it breaks the brand as shown in the following 2 examples.


The final option on this page allows you to configure your header.  Because of the way that I implement the code I typically don’t do anything with this section.  However, determine what your own specific needs are and proceed accordingly.


You are now ready to select continue and move to step 3 of this process.

STEP 3 of 4: Configuring Sidebar Widgets

With the base of the store completed it is time to focus on the side bar.  One of the primary controls on this page involves identifying which side of your page (left or right) you want this to display on.  


You can also choose which options you want to have displayed on which pages by toggling on or off the options as shown in the lower portion of the above image.

HOT TIP:  Once your aStore is setup these options and be adjusted so that you see exactly how each works.  It is from this point that you can make your best decisions based on your own individual needs and requirements.

Select the button which reads “finish & get link” to move into the final step of this process.

STEP 4 of 4: Collecting Your Link

You have now completed the process and are ready to secure your link.  There are 3 options to choose from.


The default option is set to a non-website link structure.  All you do is take the link and share it in eMail, social media, or wherever else you would like to drive traffic from.  

Your audience never arrives at your Website with this option because you have not identified one.

The other two options allow you to select between inline and frame technology.  Whichever one you opt into; the presentation can be integrated directly into your Website.

I personally let my Developer decide which one is best on a project by project basis and proceed accordingly.

With the store now setup, I step back to one of the most important aspects of the process.

Setting Up Navigation: And Why I Waited

Personally, I believe the design and structure of this process takes a certain mindset.  It is graphical and visual in nature rather than focusing on textual content.

That’s why I like to treat the two areas as separate entities of a fine-tuned engine.  Just because I need to change the spark plugs does not mean I’m mentally prepared to replace the transmission.

The beautiful part about this is as I adjust, even after the code is installed, Amazon will update my work instantly.  That, in my opinion, is sweet.

So back in step one we were presented with options for setting up navigation.


Let’s say that you are setting up a fashion store with your Amazon aStore technology.  Within that you want a section for men and another for women.

This can always be expanded as needed.  

Select the button that reads “add category page” and enter in each as an option using this window that shows up after clicking the button.


You can add a description if you like.  I typically don’t but it is a good idea.

The reason that I don’t work much about the description is I am not targeting these pages to be found on the search engines but rather as part of the Website experience my audience receives.

Once done it will now look like this.


There are a couple of things to note at this point.

First, you are wanting a separate category for men and another for women.  However, as the navigation bar is set women is a sub category of men.  This can be altered by the four arrow buttons sitting next to the “add category page”

The other problem, and final one that I will be discussing in this article focuses on that word “empty” next to your category.  No matter how many people you get to your Amazon aStore, if there is nothing waiting there for them to review you will be dramatically decreasing your chances of making a sale.

That’s why we must configure this part of your aStore before this will work well for you.


There are two options available by selecting the drop down.

  1. Add individual products
  2. Add products by category

I typically choose option 2 of these 2 options, but let’s look at why either one might be used.

Add Individual Products

This option is great if you happen to have something on Amazon that you personally are selling.  This way you can focus directly on that item or items.


After selecting the “add products” button enter in the appropriate Amazon number for the product you are wanting to add it.  

You may add multiple products or even a product list depending on what your precise needs are.

Add Products by Amazon.Com Category

As mentioned previously, this is the option I normally opt into and there are great reasons why.

One of the primary reasons is that Amazon does most all the work for me.  I simply enter the keyword term that I am after and let Amazon populate the results.

To get started toggle to the 2nd option on the navigation screen.  The button will now say “select an Amazon category”.  Clicking the button will lead you to this screen.


If you would like the associated display to focus on a specific category select it.  This is not necessary but it can help to narrow down the items that are being presented in your store.

If you include all subcategories under a specific category then if the category you select is books, you will receive all books.  While this may not seem extremely useful at the start, it is.


Using the above options, you will serve everything under books that is targeted to personal health of teens and young adults.  Had you only chosen “fitness & exercise” then your options would only display results that fit that one category.

For our purposes, we are looking for woman’s fashion under the clothing category.  To make that happen, select “clothing & accessories” followed by “women” from the category list.  Decide if you wish to include all sub-categories or drill down more.  And enter the word “fashion” in as a targeted keyword.


Select save.

If you left the include subcategories toggled on then your results will now look like this.


Almost instantly you have an entire store under women’s fashion.  That is a huge time saver.

It should also be noted that you have multiple sub-categories under the main category.  There are strategic ways that this can be manipulated.  The key here is to create a navigation structure which will make sense to your audience.

If a specific category is just not wanted.

Select it from the list using the screen above and click remove.  It, and all products entered that category will no longer be part of your aStore.

Concluding Thoughts About Using Amazon Astore Technology

Referencing the details listed above you will find yourself with a very powerful aStore from Amazon faster than you might think.

I know we covered a lot of ground in this article.

However, what did I miss?

What wasn’t clear enough?

What do you like most about the Amazon aStore?

Leave your thoughts in the comments below and we will be sure to enjoy your contribution to this entire lesson on how to setup the Amazon aStore to bring affiliate commissions your way.

Guy Siverson is a Guest Blogger who has spent over 20 years helping people succeed on the Web.  His latest work empowers Affiliate Marketer’s to prosper financially.  One of his latest articles tells the story Of Freezer’s, Brides and Your Affiliate Marketers Dream.  He is available for private consultations as well as live or virtual speaking engagements by calling 702-439-4766 during normal business hours.  

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